Stella McCartney 101: A History – The Vault – Rebag
in 2019, stella told vogue business: “killing animals is the most destructive thing you can do in the fashion industry… the minute you’re not killing an animal to make a shoe or a bag, you get ahead.” the game,” which has been his stance for more than a decade. it’s obvious that the ideals of his powerful and outspoken mother were something he grew up with and remain a central component of his moral code. When Stella negotiated her position at Chloé in 1997, the fledgling designer was unwavering on the subject of animal products and, despite the misgivings of the executives, she was evidently convincing. Already drawing skepticism due to his age and higher education, his enlightened views on the industry predeceased the eminent sustainability and social conscience that drastically influences consumer preference well into 2020. Critics have argued that his made alternatives man-made are an environmental hazard, and in this world where socially conscious companies are beginning to gain a slight competitive advantage, even in luxury, this raises important questions about corporate intent. McCartney continually insists, however, that the impact of raising cattle is astronomically worse from an environmental point of view, if not cruel. Like her mother, McCartney is equipped to both argue and educate, which separates her brand from companies that make empty speeches about sustainability for sales; she’s been here the whole time.
when he left chloé to start his namesake label with the gucci group, mccartney saw the partnership more as an infiltration than an alliance. Gucci is a brand that grew out of the luxury market’s demand for fine leathers and exotic goods, which could hardly be more than a contrast to their strict manufacturing philosophies. In McCartney’s eyes, this could allow him to alter the system he opposed from the inside out. Under the Gucci brand, Alexander McQueen and Saint Laurent were alongside her brand, and she hoped to create a ripple effect of change through the organization. executives were speechless when asked to imagine their success in the absence of the exorbitant furs that dominated high fashion. Yet Stella McCartney’s sales seem to prove her opposition wrong time and time again, ever since Chloé’s revival and even after moving to LVMH more recently. there’s a reason the biggest luxury conglomerate branded her despite her seemingly risky departure from the norm; works.
when it comes to handbags, stella mccartney’s approach is second to none. No other luxury brand with such an audience holds the same ideal that clean construction and intentional design can prove the common misconception that “genuine” leather is the wrong upper material. Stella McCartney bags, like the best-selling Falabella, have become an important part of the street-style circle. the bag is now among high-profile portfolios that are widely copied. The bag’s materials are handmade, but the recycled polyester (econyl) chamois is often mistaken for genuine leather. econyl is a synthetic material developed in 2011 that is made from landfills and ocean scrap. To further the focus on sustainability, this bag also has a jacquard lining derived from recycled water bottles.